Devils Backbone is a Virgina brewery based in Roseland, just outside of Charlottesville. They boast 17 different retailed beers, although not all of those are regulars. The backbone of this devil consists of 3 well-made, well-established beers: Vienna Lager, Schwartz Bier & the Eight Point IPA.
Recently, DB announced that they would be expanding their distribution into NC w/ a coordinated launch schedule & the hiring of 5 sales reps to spread out amongst the state. I expect we’ll see the 3 standard offerings mentioned above first as they settle in, with expansion of the catalog coming later. This is welcomed news as variety is almost never bad. Read more below and the full release can be found here.
Devils Backbone has partnered with Greensboro-based RH Barringer Distributing Company; Craft Central, a division of Charlotte-based Carolina Premium Beverage; Raleigh-based Long Beverage; Wilmington-basedCoastal Beverage Company; Hickory-based Best of Beers; and Fayetteville-based Healy Wholesale.
“We’ve set up a great network of wholesale partners throughout state and are thrilled to begin pouring our brews for the craft beer drinkers of North Carolina,” states Scott Baver, Devils Backbone’s New Sales Director.
The brewery will be entering the new market staring with Greensboro on August 10; Raleigh-Durham on August 17; Charlotte and Asheville on September 8; and Wilmington on October 5. “We’ve been planning this for a year and we’re really excited to get rolling,” exclaims COO Hayes Humphreys. “We’ve already hired five great folks for North Carolina and we’re going to be very present day in, day out down there.”
Devils Backbone beers are currently available throughout Virginia and in Maryland and the District of Columbia. Their flagship Vienna Lager, a medium bodied beer with a subtle toasted caramel note, has won gold medals at theWorld Beer Cup and Great American Beer Festival and the Vienna Lager six packs are the #1 selling craft package in Virginia according to the latest IRI data (YTD through 6-14-15). Eight-Point, a balanced, traditional India Pale Ale with a grapefruit aroma and piney hop flavor, is the best-selling IPA in Virginia, per IRI. Gold Leaf is a refreshing Helles-Style Lager which has collected multiple gold medals at the Great American Beer Festival.