The answer to Duffman’s rhetorical question is EVERYONE because Duff beer is coming to real life. The brew made famous by the “Simpsons” is going to be sold by Fox, according to the Wall Street Journal.

The company has been consulting with a brewmaster to get the flavor just right, and plans subtle packaging with no obvious nods to the TV show—just an exact replica of the cartoon brew that will play like an inside joke for Simpsons superfans.

The bad news? Duff will only be available in Chile this week, followed by South American countries and Europe as early as next month.

Duff is already available at Universal Studios location

“I think there’s potential to have Duff everywhere in the world,” Universal product chief Jeffrey Godsick said.

Fox has faced issues with brewers creating a version of Duff that potentially violates copyright issues. To combat that the company wants to put out a real-life version which would help prohibit people from cranking out the knock-offs.

“Once you see enough piracy, you are faced with two choices,” Mr. Godsick said. “One is deciding to fight it, and the other is deciding to go out [into the market] with it.”

In summation: